Web Solutions

Social Media Optimization

Social Media once a fad is now an imperative tool of internet marketing. With huge percentage of target audience from urban and sub-urban zones living on social media, one cannot afford not to have a smart & dedicated social media strategy for internet marketing. Social media tools, Networking sites, Communities etc., can be optimized to create an effective buzz about clients offering.

Social media optimization (SMO) acts as a bridge between brands and customers. It is an active medium that initiates enduring conversations and also leads to a more comprehensive brand visibility. SMO is one effective mode of generating popularity for a website through online communities. It is like viral marketing wherein a website / web catalogue is made popular through word of mouth. The propagation is created through networking in social bookmarking, videos and photo sharing. SMO is an effective way to get traffic to a website as it extends free-ways to the surfer. It is an effective Web 2.0 marketing.

Rooliums, a one-stop-shop for all web services holds specialization in Social Media Optimization, Strategy Building, Consulting and Social Media Marketing. The company works as catalysts and pushes client’s message out into the social media where it is carried forward the millions of social media users. We assist client climb the social media with a guiding SMO strategy further working on identifying desired outcomes such as queries, page traffic, page views etc. Once desired objective is clear the implementation of ideal technique is done to influence the desired outcome.

Our SMO Techniques:

• Creating & Submitting RSS feeds: We organize client’s content through RSS feeds, which not only increases visibility of the text but also generates more users / visitors.
• Book-marking: We add content features, bookmarks and tag buttons to share client’s website and its content with more number of people.
• PPT & Video Optimization: We submit power point presentations and videos to different Social networking sites as an attempt to make clients content reach maximum number of users.
• Creating blogs, Submitting articles & press releases: We create solid presence client’s brand on the Internet by creating blogs, submitting articles and creating press releases.

Our social media optimization service brings client’s website / brand to online centre-stage and builds a buzz around a brand, making the brand visible.

Social media is an effective marketing tool, simply because of:

• Size: Face book, Twitter, Flicker and other social networking sites is a platform to access millions of users, leading to powerful bed of communication.
• Branding: Social media landscape is a smart way to build brands & is one of the most powerful and fast means of branding as comments, views and updates are conscious efforts.
• Transparency: SMO involves no cheat codes, no black hat techniques, no fake authenticity and everything that happens on a social networking site is fool proof.
• Reach: Possibilities make mark globally is higher and quicker. SMO boosts website traffic in a faster and easier mean.